What Does the New Buick Logo Mean?

Exciting things are on the horizon for Buick vehicles, including the first Buick EV in 2024 and chic redesigns. In fact, each new Buick SUV will soon adorn a new logo. We’re taking a closer look at the redesign at Carroll Buick GMC.

Buick History

Buick vehicles date back to 1903 when David Dunbar Buick started the company. Today, the Buick brand is part of General Motors and has a lineup of stunning SUVs. 

Logo Redesign

Buick has revealed a newer version of its tri-shield logo, first showcased on its concept car, the Buick Wildcat EV. The logo is expected to be part of all future Buick vehicles. This marks the first redesign of the brand’s logo since 1990.

What Will It Look Like?

The logo currently encloses three red, white, and blue shields within a silver circle, ascending diagonally. The new logo will no longer have the outer ring, and the three shields will now be displayed across an even horizontal plane. Each of the diagonal stripes inside each shield will also be removed and replaced with angular lines.

Why the Change?

As mentioned, the logo has remained relatively unchanged (other than minor enhancements) for over 30 years. As the Buick brand shifts to an electric future, the emblem follows suit with a more modern approach. After the first EV release in 2024, the company hopes to shift to an electric-only lineup by the decade’s end.

Test Drive a Buick SUV Today

The new Buick logo is just the start of their standout style. Don’t just take our word for it; you should see these stunning SUVs for yourself. Visit Carroll Buick GMC to test drive a new Buick SUV today! 

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